7 essential hotel industry reports you need

Hoteliers use a range of hotel reports to get insight into their operations, track performance, and make strategic decisions. These vital hotel statistics paint a clear picture of a property's current state and future possibilities. In this blog, we'll look at the essential reports that every hotelier should be familiar with and explain why they're important for effective hotel management.

1. Occupancy Report

An occupancy hotel report gives detailed information on the percentage of available rooms that are filled throughout the duration of the period. This occupancy hotel report is critical for determining how well a hotel performs in terms of room sales.

Importance of occupancy hotel report:

• Revenue Management: The occupancy report helps in making dynamic pricing decision-making processes that maximize revenue.

• Trend Analysis: The occupancy report helps in identifying the occupancy trends, which helps estimate future demand.

Occupancy hotel report sample -

Check out our blog on Calculating Property's Occupancy Rate: A Comprehensive Guide.

2. OTA Commission Report

An OTA commission report tells the commissions paid for bookings to OTAs. This OTA commission report is valuable in calculating the cost of obtaining customers through various online channels. 

Importance of OTA commission report :

• Channel Performance: The OTA (Online Travel Agency) commission report is useful in assessing which OTAs provide the best return on investment.

• Strategic planning: The OTA (Online Travel Agency) commission report allows hoteliers to negotiate higher commission rates and maximize distribution tactics.
  

OTA commission report sample - 

3. History and Forecast Report

The History and Forecast Report for hotels combines historical data and future estimates to offer a thorough assessment of previous performance and expected shifts.  History and Forecast Report frequently contains indicators like previous occupancy rates, revenue, and future booking data.

Importance of  History and Forecast Report:

• Informed Decision-Making: History and Forecast Report serves as a platform for successful pricing, marketing, and resource allocation.

• Budgeting and Planning: History and Forecast Report enables precise budgeting and financial planning.

• Risk management: History and Forecast Report assists in recognizing potential risks and opportunities based on past trends and future predictions.

4. Availability Report

An availability report shows the amount of rooms available for booking at any time in a hotel. This availability report is critical in managing inventory and ensuring that rooms are effectively assigned.

Importance of availability report : 

• Inventory Control: Availability report assists in efficiently managing hotel room inventory to avoid overbooking.

• Demand Forecasting: Availability report assists in anticipating periods of high and low demand, allowing for better resource allocation.

• Guest Satisfaction: Availability report ensures that room availability is correctly reported throughout all booking channels, lowering the likelihood of booking problems.

5. Guest Usage Report

A guest's usage hotel report analyzes guest behavior and preferences, including features used, services requested, and overall spending per guest.

Importance of guest's usage hotel report:

• Revenue potential: The guest's usage report determines extra revenue potential through upselling and cross-selling.

• Customer Insights: The guest's usage report offers useful information for developing focused marketing campaigns and loyalty programs.Guest app usage report sample - 
  

6. In-House Guest Report

An in-house guest report summarizes the guest's data that are currently residing at the hotel, including room numbers, check-in/check-out dates, and special requests.

Importance of in-house guest report:

• Operational Efficiency:  The In-house guest report assists front-desk and housekeeping personnel with everyday operations.

• Guest Experience:  The In-house guest report ensures that specific requests and preferences are quickly fulfilled, resulting in increased satisfaction with guests.

7. Weekly RevPAR Report

RevPAR (Revenue Per Available Room) report is an important performance metric in the hotel industry. A weekly RevPAR hotel report tracks this indicator on a weekly basis, providing insight into revenue performance.

Importance of RevPAR (Revenue Per Available Room) report:

• Revenue Management: RevPAR (Revenue Per Available Room) helps determine the efficacy of pricing schemes and identifies areas for improvement.

• Benchmarking: RevPAR (Revenue Per Available Room)  allows for comparison with industry norms and rivals.

• Performance Monitoring: Conducts frequent checks on financial health and operational effectiveness.Weekly RevPAR report sample -

Understanding and utilizing these critical hotel industry reports may greatly improve a hotel's operational efficiency, guest satisfaction, and profitability. By examining and evaluating these hotel reports regularly, hotels may make data-driven decisions that propel them forward in the competitive hospitality industry.